As the world becomes more connected, we’re starting to see how this technology can be used in a variety of industries. For example, AR has given rise to new ways for people to interact with their favourite brands and helped retailers create immersive shopping experiences for customers on-site. c And what role will it play in our everyday lives? In this article, we explore some of the biggest trends that have emerged so far – and what they mean for your business today and beyond.
Augmented reality’s future is here.
Augmented reality (AR) is more than just the next big thing in technology; it’s already being used in a variety of industries, from education and entertainment to sports and medicine. Just take a look at some of the ways AR is making an impact on our daily lives:
- AR is used for education: Teachers can use AR apps to teach about different cultures, geology or history; students can use them to learn about animals or plants; museums are using them for interactive exhibits that bring ancient artefacts to life.
- AR is used for entertainment: You’ve probably heard of Pokémon GO by now—the game uses AR technology that lets you see Pokémon characters on your phone screen as if they were really there! You don’t have to be playing games like these though—even simple apps like Google Translate let you point your phone at a text in another language so you can translate it into English instantly!
- AR is used in sports: Athletes use it during training sessions so they don’t injure themselves with heavy weights; referees use it when making calls during soccer matches so they can spot fouls more easily without having to stop playing too often (which would slow down game times). And even though we haven’t seen any professional players wearing virtual reality headsets yet, many coaches believe this could become standard practice soon enough because it allows them access to scans from previous matches where opponents have played against each other before – giving coaches insight into how certain players might react under pressure situations where there aren’t many options left open.”
Mixed reality headsets are mainstream.
In the year ahead, we’ll see a significant increase in the number of headsets on the market. The price will drop and prices will start to be comparable to smartphones. This is due to improvements in processing power and manufacturing processes.
You’ll also see more devices from major companies like Apple, Google, Microsoft and Facebook making their way into homes around the world. These devices will be much more capable than what’s currently available in terms of graphics performance, field-of-view (FOV), comfort and ease of use.
AR will be in your wallet, on your wrist and on your head.
AR will be in your wallet, on your wrist and on your head. At the end of 2022, you will have the ability to don a pair of augmented reality glasses that are even more portable than what is available today. These devices will be available in a variety of colours, sizes and formats. They won’t look out of place either; they will fit right into the context of everyday life.
In addition to being able to use AR hands-free via glass or heads-up display (HUD), wearable AR device manufacturers will have developed new ways for consumers to interact with these devices without having to hold them in their hands or wear them as headsets. This could include voice commands through an earpiece microphone or visual cues from projected light onto surfaces around us such as walls and floors.
The Metaverse becomes a shared experience with collaboration tools.
Augmented Reality is a shared experience. It’s also a collaborative one. And when you add the ability to share that experience with others, it becomes even more relevant as part of our lives. As AR continues to evolve, we will see it become even more social, creating opportunities for advertisers and brands to reach their target audiences in new ways.
In 2020, we expected that Augmented Reality would begin entering the mainstream and by 2022 would be an everyday part of life for consumers around the world. We saw companies like Apple release AR headsets compatible with iPhones (and later Android phones). We saw Magic Leap release an SDK that allows developers all over the world to build apps for its device – but few apps actually got built on this platform because there weren’t many users yet anyway!
From 2022 onward though…
Shared experiences and multiplayer games will combine.
Augmented reality is already changing the way people interact with the world around them. It’s not just about finding Pokémon or getting directions anymore – AR will be used in multiplayer games and shared experiences.
AR is already being used to create multiplayer games in which players can compete against one another across real-world locations, so it’s only a matter of time before these experiences are on your phone. You’ll be able to go head-to-head with friends at home, work or anywhere else you happen to be when they’re available, while still being able to see the world around you as if nothing were happening at all.
Shared experiences are also becoming more popular because of AR technology; people enjoy playing games like Pokemon Go together, but it would be even better if everyone could feel like they were inside that same virtual environment instead of just watching each other play from outside (and missing out on half of what makes these kinds of games fun). This means that there will soon be many opportunities for developers who want their projects made into apps for both kinds of experience: mobile gaming and augmented reality gaming/experience creation
Augmented Reality Will Connect The Physical And Digital World Of Retail.
- Augmented reality will enable customers to find the right product.
- Augmented reality will enable customers to understand how to use a product.
- Augmented reality will enable customers to understand what the product is made of.
- Augmented reality will enable customers to understand how to fix a product.
The Augmented Reality Web (ARWeb) Will Start To Emerge In 2023.
The Augmented Reality Web (ARWeb) will be a new way to interact with the internet, and it will begin to emerge in 2023. ARWeb will allow people to navigate their favorite websites using augmented reality. For example, you can use ARWeb by pointing your phone at a building and seeing information about it on your screen – including reviews from Yelp, or links to even more content about that building.
While this technology isn’t new (it was first introduced in 2018), the adoption rate is expected to grow quickly over the next few years.
In 2023, augmented reality will be part of our everyday lives. Augmented reality is becoming more and more mainstream, with AR headsets like the Microsoft HoloLens, the Meta 2 and the DAQRI Smart Helmet making their way into the hands of consumers around the world. This has opened up new avenues for Augmented Reality applications in various industries such as retail, education and entertainment.
With all these developments happening on a daily basis, Augmented Reality is definitely one of those technologies that we can’t wait to see take off in 2023!