The sneaker industry is one of the most profitable in the world, with Adidas and Nike raking in billions of dollars every year. Yet sneakers are often seen as disposable goods, which is why Adidas has chosen to explore how digital technologies can be used to reimagine creativity and celebrate innovation.
The new collection “Original Is Never Finished” will release next year, but there’s no word on whether it will hit stores or go online only. In the meantime, here are some highlights from this exciting new project:
In the future, we may see a world where people purchase physical objects that can be accessed digitally when needed. Imagine walking into a gallery and having your phone scan an art piece of interest—the image pops up instantly in your mobile app and you can watch it rotate 360 degrees on your screen. This digital asset is linked to the object itself so if someone purchases the piece, they’ll receive the digital version as well.
A key question with blockchain technology is whether consumers will want something like this or if it will simply create more clutter in their lives. It’s still too early to tell how consumers will feel about owning digital versions of things they don’t actually own (and sometimes even owning something physical at all).
The German multinational corporation, Adidas AG (better known as Adidas), has announced that they will be releasing their own sneaker-themed NFT collection, dubbed “Original Is Never Finished”. The sub-brand is known for its retro designs, and the new NFT collection will include some reissues of old favorites. The first product to be released is the EQT Support RF Mid ADV sneakers that were originally released in 1993.
This new version comes with an updated upper and midsole design, along with modern tech features such as Boost cushioning and an integrated lacing system that allows you to tighten or loosen your shoe using just one hand. There are also a few new accessories available in this line including hats and shirts inspired by iconic designs from past years’ collections; if you’re interested in checking out what else is available you can visit https://www.adidasnftcollection.com/.
The series of four videos explore new ways of creating art and sneakers through the use of 3D-scanning technologies, motion capture, creative coding and AI. The videos are an artistic exploration by Adidas NFT designers and artists. They were filmed in collaboration with acclaimed visual effects filmmakers Framestore, who won an Academy Award for Best Visual Effects on Alfonso Cuarón’s “Roma” earlier this year.
With this collection Adidas is exploring new frontiers to reimagine creativity and celebrate innovation.
Adidas is celebrating artisanship and innovation with the launch of its new NFT collection, a nod to the brand’s commitment to sustainable manufacturing practices. The collaboration with artists at Adidas Originals takes design inspiration from cutting-edge technologies used in manufacturing processes that are also environmentally friendly.
The NFT collection features sneakers made from recycled ocean plastics and plant-based materials, as well as innovative technology like Boost foam cushioning, which uses energy generated by your footsteps to power an LED light on the sole of each shoe.
In addition to being a celebration of sustainability, this collection celebrates the creative process behind designing a new product—from the first sketches on paper through 3D computer modeling up until it eventually hits store shelves or online marketplaces like Amazon Prime Day (and beyond).
It’s clear that NFTs are a big part of the future, and we’re excited to see what comes next. We’ll be keeping an eye out for more information on Adidas’s Original Is Never Finished collection as it becomes available. In the meantime, if you want to get your hands on some adidas Originals NFT-based sneakers then head over to their website right now!