Grammy-nominated R&B singer and songwriter Tory Lanez announced the launch of his debut NFT Trading Card Collection, “When It’s Dark.” The project features six limited edition cards, each one illustrating a visual representation of a classic Tory Lanez song.
Known for hit-songs such as “Say It” and “Controlla” (featuring Drake and Popcaan), Tory Lanez was the first major artist to design and release an NFT Collection. While NFTs (Non-Fungible Tokens) are relatively new on the music industry landscape, they are quickly gaining traction worldwide. An NFT is a unique digital asset with a monetary value attached to it, and these tokens come in many forms, from art and music to photos or assets like real estate.
Tory’s NFT Collection is designed to pay homage to some of his most beloved fan-favorite songs, including “Luv”, “Say It”, and “Controlla”. Crafted by the artist and set to digital graphics, each card represents the song’s core message, overall vibe and emotion, as well as its accompanying visual theme. Illustrated with a hyperrealistic style, Tory’s NFT Collection pulls from classic hip-hop/R&B album cover art.
The collectible card set is also one of the first of its kind. It creates an exclusivity factor between the holders and the artist, while it also works as a way to show support for fan-favorite records. The tokens can be used to bid on virtual goods (such as music, apparel, or experiences), and they can also be stored in the public Ethereum blockchain ledger.
Tory Lanez’s “When It’s Dark” collection is a revolutionary and trend-setting way to bring music and blockchain together. His innovative and creative approach to NFTs is sure to be recognized as a game-changer. This project not only serves as a new form of fan engagement and support for Tory Lanez, but it also elevates the meaning of fan interaction with music, from downloading albums to collecting digital assets.