The English Premier League has partnered with a blockchain-based fantasy sports platform called Sorare, which has created digital player cards—non-fungible tokens (NFTs) built on the Ethereum blockchain.
Sorare has been a leader in the world of Ethereum-based fantasy sports and digital card trading, giving fans access to their favorite players.
These NFT cards can be bought, sold and traded on Sorare’s platform—and elsewhere.
The Premier League has signed a four-year deal with Sorare, although the value of the partnership is undisclosed for contractual reasons. The company will make an upfront payment for licensing rights and receive a percentage of sales from digital cards which feature images or likenesses from matches played by its clubs
These digital player cards will allow fans to bring their love for the Premier League to life, transforming them into real-world collectibles. Fans can also trade and use these NFTs in Sorare’s free fantasy sports league!
The platform has long used the ERC-721 token standard for its non-fungible player cards, making it a seamless and secure experience for collectors.
For Sorare, this partnership is just the beginning of their journey in connecting fans with their favorite clubs through the use of blockchain technology. The company’s aim is to provide a means for fans to engage with their favorite teams and players, creating a new era of sports fandom and entertainment.
In recent years, NFTs have become a popular way for fans to collect and trade digital trading cards and highlights from their favorite sports leagues. The NBA Top Shot has exploded in popularity, and now the football world is starting to see the potential in blockchain-based platforms. The Premier League’s partnership with Sorare is a testament to the growing interest and excitement in the world of digital collectibles.
The Premier League’s partnership with Sorare is a significant first step in the world of sports and blockchain technology. For the first time ever, fans can own an actual piece of history from one of football’s governing bodies.
The future of sports fandom is bright, and the Premier League has set an example for other sports’ leagues to follow.